One operating system. Your industry’s own model running on it.
A horizontal marketing OS — CRM, campaigns, email and SMS, journeys, analytics — with a first-class data model for your industry activated on top, and Paro AI working across both. Customers arrive running four to six tools and leave running one.
Every channel. Every workflow. Every signal.
Our named customers arrived running between 4 and 6 separate tools. This is what replaced them — and the glue between those tools, which is the part nobody budgets for and everybody maintains.
Marketing OS. Vertical Data Model. Paro Intelligence.
HubSpot, Salesforce and Marketo give you Layer 1 only — a horizontal CRM you push vertical concepts into as “custom objects”. We start from the same chassis, then activate a first-class Vertical Data Model on top of it. Paro is the third layer, and it is the one people miss: it runs across the OS and inside each vertical, because it reads the same tables both layers do.
Marketing OS
CRM, campaigns, email and SMS, journeys, landing pages, forms, scheduling, analytics. Underneath: one identity model, one permission model, one audit trail, three data regions. Every vertical inherits all of it rather than rebuilding it.
Vertical Data Model (VDM)
Real tables, not relabelled contacts. Real Estate ships listings, showings, showing feedback, MLS sync and agent teams. Healthcare ships patients, providers, appointments, recall protocols, consent records and insurance authorisations. Campaigns, scheduling and reporting understand them natively — because they are the same objects, not a mapping layer.
Paro Intelligence
Paro works in both directions. Horizontally — write a campaign, summarise a quarter, score a list, draft a reply — on any account. Vertically — draft a recall protocol, match a buyer to a listing, flag an authorisation about to lapse — inside whichever suite is active. Same engine, reading the same tables.
Let the platform run your campaigns.
Set a goal — "re-engage lapsed buyers in the last 90 days." Paro picks the audience, drafts the campaign in your brand voice, generates subject-line variants, A/B-tests them, monitors results, and reports back. You approve, or you don't — Paro never sends without permission.
- ✓Brand-voice DNA trained on your past campaigns
- ✓A/B winners auto-promoted mid-flight
- ✓Compliance + tone guardrails before send
Numbers from the architecture, not the brochure.
Every figure here is a property of the system you can ask us to demonstrate. We removed the ones that were not.
Score every contact. Across four dimensions. In real time.
The Marketing Readiness Index evaluates Engagement, Intent, Affinity, and Lifetime Value for every contact — auto-tuned to your data, recalculated within seconds of every signal. Use it to segment, automate, and prioritize.
- ✓Auto-tuned to your actual conversion outcomes
- ✓Real-time updates, not nightly batch
- ✓Full explainability — see what drove each score
Built for your industry — and honest about which ones are finished.
Real Estate and Healthcare are production suites with their own objects, screens and Paro surfaces. Three more are in beta. The rest run on the full marketing OS today while their industry layer is built — so the platform is useful on day one either way. You will find the same breakdown in the architecture documents we send buyers.
Fewer tools. Smaller bill. Less to maintain.
Three customers, named, on what changed. The third thing they each mentioned unprompted was the one nobody puts in a budget: the work of keeping separate systems agreeing with each other.
Enterprise SaaS you can inspect — from the inside out.
Most vendors ask you to trust them. We publish our runbook. BorakDesk runs a full ITIL 4 operations layer — Incident, Problem, Change, and Service Management — and every postmortem for a customer-impacting incident is public.
See BorakDesk in your industry.
15-minute live demo with one of our solution engineers. Show us your current stack — we'll show you what BorakDesk does differently.