Long-cycle lead nurturing, listing campaigns, market reports
For brokerages and individual agents who need lead nurturing that works on a 9–18 month sales cycle — not a 30-day SaaS sequence.
Built for real estate. From the data layer up.
Real-estate leads are slow burners. The same buyer who fills out a form in March might be ready to transact in November. BorakDesk's long-cycle nurture sequences, market-update automation, listing-alert flows, and MLS-aware segmentation are built for this reality — not retrofitted from a SaaS playbook.
- ✓Long-cycle nurture sequences tuned for 9–18 month windows
- ✓MLS data ingestion for listing alerts and CMA-driven personalization
- ✓Geo-segmented market reports auto-generated and sent
- ✓Lead source attribution from form fill to closing day
Your first afternoon on BorakDesk
- 1Import your contacts and segment by buyer/seller/intent stage
- 2Set up market-update automation tuned to each segment's ZIPs
- 3Launch a 12-month nurture for cold buyer leads
- 4Watch MRI scores rise as leads engage — handoff to agents at threshold
What a producing agent stitches together today.
A solo agent doing 20+ transactions a year runs a CRM, an IDX website, a CMA tool, a lead-gen platform, and an email tool. Each with its own contract, its own bill, and its own login. Every rebrand or MLS region change means updating five vendors. Every new agent onboarding is a two-week login-and-training cycle.
Every workflow a producing agent runs — one login.
Property listings + public pages
MLS-aware property records with a public /property/[slug] landing page for every listing — lead capture, showing scheduler, and neighborhood context baked in.
AI CMA + Paro-generated descriptions
Instant comparable-market-analysis reports with charts. Listing descriptions drafted by Paro Intelligence — Fair-Housing-safe, tone-matched to your brand voice.
AI Buyer Matcher
When you publish a new listing, we match it to buyers in your database by criteria + intent score. Digest email + in-app alerts. No manual "who wants this?" work.
Deal Room after under-contract
The rare feature: post-contract transaction tracking with milestones, document rooms, and a client portal so your buyer and their lender both see status.
Landlord lead-magnet widget
Embed a "what's my home worth?" widget on your site or landing page. Visitor submits address → gets an instant estimate → you get a hot seller lead.
9–18 month drip sequences
Real estate cycles are long. Buyers who fill a form in March close in November. Pre-built nurture sequences tuned for the RE clock, not a SaaS 30-day flow.
Connect your MLS. Listings flow in.
Real Estate VDM speaks RESO Web API. Point us at your MLS credentials once and we sync listings, media, comparables, and status changes directly. Paro Intelligence drafts the marketing description. Fair Housing Guard scans it. Publish to a branded property page. No manual re-entry. No CSV round-trips.
RESO Web API is the industry standard used by every modern MLS. If your MLS supports it — and most now do — you can go live in minutes with your existing credentials.
Fair Housing Guard scans every word before publish.
A single discriminatory phrase in a listing — "great for families", "walking distance", "no children" — is a Fair Housing Act violation. Fines start at $16,000 per violation.
Fair Housing Guard runs every listing description, email, and public landing page through a compliance-forward classifier before it goes out. Blocks the phrase, suggests a rewrite, and logs the scan for audit-defensibility if you ever need it.
The Deal Room — what happens after "under contract".
Every other tool in this category ends when the offer is accepted. But that's when the real work starts — inspection, appraisal, title, financing, walkthroughs. BorakDesk keeps going.
Where Real Estate VDM lands versus your current stack.
kvCORE + Cloud CMA + FUB + Mailchimp
- ·Four vendors, four contracts, four monthly invoices
- ·Manual data entry per listing — no MLS API sync
- ·Fair Housing compliance is your problem, not the tool's
- ·Deal-tracking after contract is spreadsheet + text messages
- ·AI features are add-ons on some, absent on others
Every RE workflow in one plan
- ✓Single login, single bill, single roadmap for solo → 50-seat brokerage
- ✓MLS RESO Web API sync — listings, media, comps, status all flow in
- ✓Fair Housing Guard blocks violating copy before it publishes — audit-defensible
- ✓Deal Room + Client Portal for post-contract collaboration
- ✓AI-native: CMA, buyer matching, listing descriptions, negotiation assistant
Eleven tools, one contract.
An agent arriving from a typical stack cancels four to six subscriptions. A brokerage stops paying per seat for five products and gets a roll-up across offices it used to assemble by hand. Each row below is what the VDM does today, and where that capability is going next.
| Capability | Usually bought as | Available today | Roadmap |
|---|---|---|---|
| Email marketing & automation | Mailchimp, Constant Contact | Campaign builder, sequences, deliverability, analytics | Complete |
| CMA production | Cloud CMA, RPR+ | AI CMA generated from the listing record and comparables | Confidence bands and visible adjustment detail |
| Lead follow-up & nurture | Follow Up Boss | Buyer and seller pipelines, segments, anniversary-timed nurture | Complete |
| Showing scheduling & feedback | ShowingTime | Per-listing booking links, structured feedback with price opinion | AI showing assistant — access details and follow-up unattended |
| Open-house registration | Spacio and similar | Public RSVP pages, capacity, attendance, RSVPs kept on cancel | Complete |
| Valuation lead capture | Homebot | Embeddable widget, estimate-to-lead rate, honest thin-comp answer | Self-explaining valuation with comparables and confidence shown |
| Agent CRM with IDX site | kvCORE, Chime | Listings, public property pages, directory, inquiry capture | Cross-MLS and conversational property search |
| Transaction management | DotLoop, SkySlope | Deal Rooms with typed milestones, parties, target-close tracking | Electronic signature and brokerage compliance filing |
| Reputation & reviews | Birdeye, RealSatisfied | Requests from closed deals, verified-client flags, moderation | Syndication to third-party agent profiles |
| Farming & market data | SmartZip, Remine, Offrs | Audience-specific farm reports, price analytics, micro-markets | Predictive seller scoring across the database and the farm |
| Light property management | TenantCloud, entry Buildium | Leases, rent roll, maintenance queue, tenant portal | Rental applications, screening, owner statements |
Listings reach the platform two ways: entered by the agent, or synced from the MLS under your brokerage's own subscription over the RESO Web API. We do not extract listing content from third-party property portals. Named products are a comparison by capability category, not an audit of another vendor's software.
Run your real estate marketing on a platform that gets it.
14-day free trial. Full feature access. No credit card. Solution engineer walks you through the Real Estate suite on day one.