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Industries

One operating system. A model per industry.

Not templates — real objects. A listing is a listing, a patient is a patient, and campaigns, scheduling and reporting read the same records rather than a mapping layer. Two suites are production today, three are in beta, and the rest run on the full marketing OS while their industry layer is built. Each card says which.

See the whole VDM Library, including what is next →

Industry suiteProduction

Healthcare

Patient acquisition and retention, with the records to evidence it.

9 · objects this suite adds — patients, providers, appointments, recalls, consent, authorisationsExplore →
Industry suiteProduction

Real Estate

Long-cycle lead nurturing, listing campaigns, market reports.

11 · objects this suite adds — listings, showings, showing feedback, MLS sync, agent teamsExplore →
Industry suiteProduction

Restaurant

The two numbers that decide whether a restaurant survives — food cost and labour cost — on the same screen.

23 · objects this suite adds — menu, floor, guests, orders, loyalty, catering, events, rotaExplore →
Industry suiteBeta

Music

Artist launches, streaming growth, fan campaigns, tour promotion.

8 · objects this suite adds — releases, pre-saves, tour dates, curator contacts, fan segmentsExplore →
Industry suiteBeta

Finance & FinTech

KYC-friendly, compliance-aware campaigns for banks, brokers, and FinTech.

7 · objects this suite adds — clients, portfolios, disclosure templates, review cyclesExplore →
Industry suiteRoadmap

SaaS

Product-led growth, freemium funnels, expansion revenue.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

E-Commerce

Cart recovery, post-purchase upsell, win-backs, SMS-first lifecycle.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Crypto & Web3

The only marketing platform built for token launches, wallet audiences, and on-chain segmentation.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Education

Student funnels, parent engagement, alumni cultivation.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Fitness & Wellness

Member retention, class promotions, challenge campaigns.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Fashion & Apparel

Drops, lookbooks, influencer launches, seasonal collections.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Non-Profit

Donor cultivation, year-end campaigns, grant-aware messaging.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →
Industry suiteRoadmap

Automotive

Dealership lead nurture, service reminders, EV-era buyer education.

Full OS · campaigns, CRM, journeys, landing pages, forms, scheduling and analytics — included, not extraExplore →

Don't see your industry?

We're shipping new VDMs every quarter. Tell us what you'd build with BorakDesk and we'll get you in our next cohort.

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